I know what the Frozen Donkey Wheel Is.

Fri, 16 May 2008 17:45:51 GMT

If you've found this post, then you know what I'm talking about.

You came here looking for the Frozen Donkey Wheel. You've spent hours searching. You've been pouring over the web, following endless chains of links, chasing rabbits, loosing hours. You've read a thousand theories, and none of them have satisfied your hunger. You know that the answer is out there, just out of your reach, just behind the next link.

You've already found it.

You've been in it all along.

The Frozen Donkey Wheel, of course, is the Matrix.

No, really, stop laughing. Like the Matrix, the Frozen Donkey Wheel is a system. It's a control. It's a tool. Specifically, its a beacon. It's a crib. It's a tarbaby. The more you write, the more you read, the more you fight, the more it leads, the deeper you fall, the tighter the trap. half a million sites across the web tie themselves to the Frozen Donkey Wheel. And the frozen Donkey Wheel leads back to the original interviews. Which lead back to websites that are owned by Big Media. Which sells adds. And makes millions and millions of dollars. That's all the Frozen Donkey Wheel is.

At TED, JJ Abrams delivers a talk about the mystery box. The producers have talked, at length, about the importance of the Internet in relation to the show. They've said that the show simply could not have existed without the Internet. The Frozen Donkey Wheel is an ad-hoc, dynamic, invisible, real-world mystery box.

JJ Abrams hasn't opened his mystery box yet. And he's not going to any time soon. the secret isn't out there. Your not going to figure it out. It's not the answer you seek, its the question.

Your not searching for the Frozen Donkey Wheel because you want to find it.

Your find it because you want to search.

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Objective - Chris Hollander's Blog: Frozen Donkey Wheel

I know what the Frozen Donkey Wheel Is.